Hospitality design is the interior design of service-oriented spaces within service industries such as the cinemas, casinos, leisure centres, the bar trade and spaces where events are held.
Hospitality is one of biggest industries in the world, turning over billions of pounds and employing millions of people. The commercial design side therefore is hugely important and interior design can play a central role in achieving success within the service-dominated industries.
Commercial Interior Design
In terms of initial approach, it must be said that laying out the scope of work involved in a project, that is; working out a feasible budget and looking at the best way to maximise the interior space available, is a very complex task. Hospitality interior designers must be extremely careful and selective with their design choices right from the outset, as the key to making interior hospitality design a success is to use the existing space to maximise both functionality and commercial potential. The client’s business ambitions needs to be aligned with the client’s vision of what the finished project is expected to look like. It is about the fusion of luxury and comfort for the customers with performance in terms of commercial output and business needs A good designer will be able to find the perfect balance between these as the finished result has to be something loved by both the client/business owner as well as the ultimate end user, the customer. Naturally, businesses within the hospitality industry focus highly on the customer experience factor. At the same time, they must fulfil all the requirements necessary to sustain the business and increase the bottom line. Designers understand this perfectly and, through years of experience, they are trained to be able to conceive amazing spaces that at are destined to yield a good turnover.
Bespoke Interior Design
Aesthetics aside, besides looking at obvious design elements such as existing architecture, where windows will be placed, how lighting can be best used, what the floors and ceiling should look like, designers will also advise on safety aspects that relate to the specific type of venue. Additionally, the use of technology within the hospitality design industry, now considered the norm, is essential to the success of a project that aims to totally inspire in terms of both design and performance. Using virtual reality software and space enhancing smart features, working with the mindset of increased sustainability within the hospitality industry, designers will seek to be completely up to date with all the latest smart technology available. Contact Julian Taylor Design Associates to speak to us about your hospitality design aspirations.